Many people play a good game online, and make you think they’re a lot more than they really are, because it’s easy.
It’s easy to put up a website saying you made millions when you’re really broke and hurting.
It’s easy to “borrow authority” and use other people’s names and pictures to make you seem more than you are.
It’s easy to spend all day on social media, “be everywhere”, and with some basic Photoshop skills make people think you’re all that and a bag of chips.
Heck, you can even become an Amazon Best Selling Author in 5 minutes and $3 (here’s how, but be careful. Reading this article constitutes as taking the Red Pill. Only swallow if you’re ready).
But you’re brilliant and you know that none of these vanity numbers & empty claims matter when it comes to growing a business. A real business. I bet what keeps you up at night is not – how do I get more Twitter followers.. or Facebook views to my photos; but deep, meaningful questions like –
How do I stop competing on price and start competing on value?
And as you lay there at 3am… awake, turning from side to side… pondering the answer to that brain twister, I bet none of those vanity numbers matter at all.
At the end of the day (or at this point for you – middle of the night) all you’re looking for are Results.
Real, duplicatable results and happy customers to vouch for them and the impact they make in their customer’s lives and their customers’ businesses.